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Mattel Leads the Way with Eco-Friendly T26.8 Million toys are thrown away yearly, leading to an ever-growing negative impact on the environment. As most are made of plastic, which is thought to be durable, sturdy and also washable, but Mattel is looking to change the narrative by producing environmentally friendly products like the Eco Rock-A-Stack.

It’s not always easy to find products that are made with sustainability in mind. Eco-friendly choices can now start even before your baby is born, and impact more than just an environmentally conscious consumer, but also for the parent looking for safe toys that aid learning and development.

The iconic Fisher-Price Rock-a-Stack toy features a bat-at-rocker base and 5 colorful rings to grasp and stack. This adorable gift set is loaded with a hands-on play that helps your baby develop dexterity, hand-eye coordination, and problem-solving skills.

Now made from Sugar Cane with a minimum of 90% of the ethanol extracted, this family-favorite toy is reducing your carbon footprint and the impact of plastic waste on the environment, and also as a grasping, stacking and sorting toy, it helps develop fine motor skills and problem-solving skills for babies ages 6 months and older.

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