Superdry South Africa announces a new partnership with leading retailer Woolworths in a move to further strengthen the brand’s vision towards a more sustainable future!
Known for timeless quality and contemporary design, Superdry is a global premium fashion brand guided by the heart of craft, the spirit of culture, and ongoing innovation for a sustainable future. Iconic outerwear, elevated casualwear, and bold initiatives like switching all cotton garments to be made from 100% organic cotton and opting for alternative materials such as vegan leather, make them pioneers in the sustainable fashion movement.
From May 2023, customers will be able to shop the AW23 collection from select Woolworths stores nationwide, with the womenswear line launching exclusively to online.
These curated collections bring about the very best of Superdry to the Woolworths shopping experience.
In keeping with the business objectives and mutual vision of becoming the most sustainable fashion brand in the world, this partnership proves to be perfectly aligned for both Superdry and Woolworths!
“At Superdry, we are committed to making better choices for a better future.” adds Levonia Pillay, Marketing Manager at Superdry SA, “We believe that collaborating with the right partners who align with our brand vision, such as Woolworths, will allow us to move steadfast in our efforts towards driving sustainable change that will leave a better legacy for our environment and community”.
Entrenched into the culture of the Woolworths organization, sustainability efforts are put into action through its Good Business Journey programme. “The programme focuses on eight focus areas: people, social development, health and wellness, sustainable farming, ethical sourcing, packaging and waste, water and energy and climate change. Underlying each focus area enables us to maintain a consistent approach in managing sustainability issues across the Group”,
